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Today we have a boring post... a boring post that will help understand the most important metrics to review when you’re paying ads on any platform. I know, I know... you must be thinking you don’t care about this…but wait… let me tell you why you need to know these terms despite them being boring. I don’t know about you, but I can’t think of one single person that likes to lose money! Putting money on ads without looking at metrics is like going to a casino and putting it in the slot machine and after an hour of playing,...

If you have a product-based business or offer any professional service you might consider having a website. Many people ask me the same question over and over: “Why should I have a website when I have a big social media following and have enough customers that buy from me?” My answer is simple, having a social media presence is one important component of a business but it should not be the sole purpose of it. Besides, when you have a website, you own it, it’s a space that belongs to you. You can tweak, improve, add or remove services, write...