Today we have a boring post... a boring post that will help understand the most important metrics to review when you are paying for ads on any platform.
I know, I know... you must be thinking you do not care about this... but wait... let me tell you why you need to know these terms despite them being boring.
I do not know about you, but I cannot think of one single person that likes to lose money! Putting money on ads without looking at metrics is like going to a casino and putting it in the slot machine and after an hour of playing, realizing that you ran out of money and that getting rich overnight was not as easy as you thought.
For that reason, it is smart to know and understand those terms, so you can invest your money wisely and choose the ads that work best based on an educated decision.
If after this, you still believe this is a boring post, you can request a quote today and we will help you with your ad strategy and investment.
Reach: Many people do not care about reach, but we do. Why? Because it helps you determine the universe of people to whom your post was shown by Instagram. If your post reached many people and you got no likes, comments or shares, that means there could be a content problem.
On the contrary, if your post was shown to fewer people and despite the small reach it still got some likes, comments, and shares, that means you are heading in the right direction regarding content.
Many times a big reach is not easy to get for multiple reasons:
- You did not use the correct hashtags (too broad hashtags, non specific to the post)
- You did not use hashtags at all (new people will not be able to find you if you do not use any hashtags at all)
- You do not have many followers, therefore, your reach is very low.
- You posted at a time when your followers are not very active on IG.
- Your images do not look attractive and IG decides not to show them.
- You do not post on a regular basis.
Look at reach like a sample size.
Bigger reach: better chance to get eyeballs on your content.
Smaller reach: less chance to get eyeballs on your content.
But... do not fret!
If you are still getting likes and comments on a small reach it is a good sign you are doing things correctly and that will indicate to IG's algorithm that your content is worth showing to more people.
It takes time, consistency and quality content to grow your social media channels. Remember that there are approximately 112.5M users on IG and that is quite challenging when you are just starting.
At Etc Marketing we help you with your business social media strategy. We handle everything from insights all the way to content creation and we assure that you will get the peace of mind you deserve so you can focus on your business and making it grow.
Want us to handle it? Request a quote and tell us about your business, or click here to see our social media packages.