Let’s get one thing straight. If your business isn’t on Google, it’s practically invisible.
We get it. Between managing your day to day and maybe still figuring out what half the apps on your phone even do, setting up a Google Business Profile might not be at the top of your list. But if you're a business owner in 2025, it absolutely should be.
At Etc Marketing Services in Miami, we’ve helped dozens of businesses with more than 60 websites built to date shine online. And one of the easiest and most powerful tools we recommend is a well optimized Google Business Profile, formerly Google My Business.
Here’s why it matters.
1. Show Up When It Counts
Ever typed coffee shop near me or best tacos in Miami
Guess who shows up
Businesses with a Google Business Profile.
When someone is actively searching for what you do in your area, Google puts your profile front and center in Maps and local search. That means more visibility and more chances for people to walk in, call, or click.
2. Build Instant Credibility with Reviews
Online reviews aren’t just nice to have. They are powerful.
Eighty eight percent of people trust online reviews as much as personal recommendations.
With a Google Business Profile, customers can leave and read reviews directly on your listing. Responding to reviews shows you are engaged and care about the customer experience. That kind of trust leads to conversions.
3. Make It Easy for People to Reach You
A complete profile includes your phone number, business hours, website link, and directions. All one click away.
Want people to call you, visit you, or check out your services
Make it easy. Google does that when your profile is set up correctly.
4. Show Off with Photos
As a Miami based agency with a background in graphic design, we know that visuals matter. A polished profile lets you upload photos of your business, your products, your team, or your latest projects.
Businesses with photos get 42 percent more requests for directions and 35 percent more click throughs to their website. That is not a small bump. That is a difference maker.
5. Track What Is Working
Your Google Business Profile gives you helpful data like
How many people viewed your listing
Where they came from
What actions they took
It is like a built in marketing assistant offering insights without the spreadsheet headache. And no, you do not need to be a tech expert to understand the reports.
6. Keep People in the Loop
Think of your profile as more than just a listing. You can post updates, promotions, events, and announcements. It is like a mini homepage that Google pushes to local users.
That means you stay relevant and your audience stays informed.
7. Customers Expect It
If someone searches your business and finds outdated info or no profile at all, it hurts your credibility. In 2025, people expect accurate business information to show up instantly.
Having a current and complete Google Business Profile shows you are real, responsive, and ready to serve.
So What Are You Waiting For
You can keep relying on word of mouth
Or you can show up right when people are searching for you
Etc Marketing Services is ready to help. Based in Miami, we bring deep experience in digital marketing, graphic design, and website creation with over 60 websites built and counting. We know what it takes to make your business look professional and stand out in search.
Let Us Help You Get Found
Contact Etc Marketing Services today and we will help you set up or optimize your Google Business Profile with precision, strategy, and creativity.
Being online is no longer optional. Being found easily is what we do best.